Social media and Big Data in consumer behaviour
guest editors: Dr. Anne L. Roggeveen and Professor Dhruv Grewal
| Year of publication: |
[2016]
|
|---|---|
| Other Persons: | Roggeveen, Anne L. (ed.) ; Grewal, Dhruv (ed.) |
| Publisher: |
Bingley : Emerald |
| Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | Big Data | Big data |
| Extent: | Seite 85-144 Illustrationen |
|---|---|
| Series: | The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. volume 33, number 2 (2016) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 5 Beiträge |
| ISBN: | 978-1-78635-265-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011524095