Social Media and Big Data in Consumer Behaviour
guest editors, Dr. Anne L. Roggeveen and Professor Dhruv Grewal.
| Year of publication: |
2016
|
|---|---|
| Other Persons: | Roggeveen, Anne L. (ed.) ; Grewal, Dhruv (ed.) |
| Publisher: |
Bradford, West Yorkshire : Emerald Group Publishing Limited |
| Subject: | Social Web | Social web | Big Data | Big data | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining |
| Extent: | 1 online resource (61 pages) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-78635-266-8 ; 978-1-78635-265-1 ; 978-1-78635-265-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012682671