Social media and customer engagement
Rodoula H. Tsiotsou
| Year of publication: |
2020
|
|---|---|
| Authors: | Tsiotsou, Rodoula H. |
| Published in: |
The Routledge handbook of service research insights and ideas. - London : Routledge, ISBN 978-0-8153-7253-0. - 2020, p. 373-387
|
| Subject: | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4324/9781351245234-19 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238678