Social Media and Emerging Economies : Technological, Cultural and Economic Implications

Online-Ressource (VI, 107 p. 3 illus, online resource)

Description based upon print version of record

Contents; Chapter-1; Introduction; 1.1 In Search of a Useful Perspective; Appendix; Social Media Terms; Chapter-2; Social Websites: Practices and Tools for Emerging Markets; 2.1 Understanding the Phenomenon; 2.2 Popular Social Websites in Different Areas of the World; Facebook; MySpace; Twitter; LinkedIn; Bebo; Friendster; Hi5; Habbo; NING; Classmates; Tagged; myYearbook; Meetup; MyLife; Flixster; myHeritage; Multiply; Orkut; Badoo; Gaia Online; BlackPlanet; SkyRock; PerfSpot; Zorpia; Netlog; Tuenti; Nasza-klasa.pl; IRC-Galleria; StudiVZ; Xing; Renren; Kaixin001; Hyves.nl; Millat Facebook

IbiboSonico; Wer-kennt-wen; Cyworld; Mixi; iWiW; 2.3 Academic Conversation About Social Media: Most Salient Topics; Insight from Psychology and Sociology into the Internet Social Network Usage; Social Networking Websites and Privacy Issues; SNS and Young People; SNS in Educational Context; 2.4 The Evolving Aspects of Social Media in the Emerging Economies; References; Chapter-3; Web 2.0, Social Media and Developing Economies: State of the Art and Practical Opportunities; 3.1 eWom and Peer Opinion; 3.2 The Role of Lurkers and the Power of WOM; 3.3 Basic Concepts and Theoretical Substance

3.4 Practical Implications and SuggestionsReferences; Chapter-4; The Institutional Foundations of Transition and Emerging Economies; 4.1 Transition and Emerging Economies: Definition and Classifications; 4.2 Emerging Economies, Institutions and Less/More Marketized Environment; 4.3 Emerging Economies and Hypercompetitive Context; Institutional Effects and the Persistence of Superior Performance; Institutional Effects and the Drivers of Persistence of Poor Performance; References; Chapter 5; From Information Society to Network Society: The Challenge; 5.1 Network Society and Social Inclusion

Network and NetworkingReferences; Chapter-6; Emerging Markets, Social Network, and the Question of Legitimacy; 6.1 Making Sense of Legitimacy for Emerging Economies: The Role of Social Media; 6.2 The Contextual Nature of Corporate Social Responsibility; 6.3 CSR Activities and The Social Validation; 6.4 Legitimation as a Collective Meaning Creation; 6.5 Organizational Legitimacy and the Stakeholder Theory; References

10.1007/978-3-319-02490-5 [DOI]

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