Social media and public relations : fake friends and powerful publics

1. Identify the problems : social media and public relations -- 2. "Don't do anything stupid" : social media affordances, policies, and governance agendas -- 3. Create yourself : corporate identity for interconnected publics -- 4. Speak the truth : transparency, power/knowledge, and authenticity -- 5. Engage : one-way, two-way, and every-way -- 6. Connect creatively : worlds, identities, and publics as content production and co-production -- 7. Engage critically : activist power -- 8. Protect yourself : issues of privacy and regulation -- 9. Know your risks : a collective orientation -- 10. Navigate the issues : situating power/knowledge within public relations -- 11. Reshape policy : public-private clashes and collaborative dialogue -- 12. Conclusion.