Social media and the formation of organizational reputation
Michael Etter, Davide Ravasi, Elanor Colleoni
| Year of publication: |
January 2019
|
|---|---|
| Authors: | Etter, Michael ; Ravasi, Davide ; Colleoni, Elanor |
| Published in: |
The Academy of Management review : AMR. - Valhalla, NY : Academy of Management, ISSN 0363-7425, ZDB-ID 196768-X. - Vol. 44.2019, 1, p. 28-52
|
| Subject: | Social Web | Social web | Firmenimage | Corporate reputation | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5465/amr.2014.0280 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011982179