Social media attachment : conceptualization and formative index construction
Shabanaz Baboo, Robin Nunkoo, Florian Kock
| Year of publication: |
2022
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|---|---|
| Authors: | Baboo, Shabanaz ; Nunkoo, Robin ; Kock, Florian |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 437-447
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| Subject: | Attachment | Conceptualization | Formative index | Measurement | Social media | Social Web | Social web | Messung | Online-Marketing | Internet marketing | Index | Index number |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.09.064 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194202