Social media banking usage from banks' perspective
Year of publication: |
2019
|
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Authors: | Paruševa, Silvija |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 15.2019, 1, p. 38-54
|
Subject: | Blogs | Chatbots | Facebook Messenger | Messaging Apps | Social Media Banking | Social Media | Social Network Banking | YouTube | Social Web | Social web | Bank | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Beziehungsmarketing | Relationship marketing | Soziales Netzwerk | Social network |
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