Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Year of publication: |
2022
|
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Authors: | Wahab, Hamza Kaka Abdul ; Meng, Tao ; Tandon, Anushree ; Ashfaq, Muhammad ; Dhir, Amandeep |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-13
|
Subject: | And purchase intention | Identification | para-Social relationships | Social media celebrities | Social media platforms | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Celebrity-Werbung | Celebrity endorsement | Beziehungsmarketing | Relationship marketing |
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