Social media champions : drivers and sophistication process of social media strategic management
Lukasz M. Bochonek and Sam Blili
| Year of publication: |
2013
|
|---|---|
| Authors: | Bochonek, Lukasz M. ; Blili, Samir |
| Published in: |
Social media in strategic management. - Bingley : Emerald, ISBN 978-1-78190-898-3. - 2013, p. 143-167
|
| Subject: | Social Web | Social web | Strategisches Management | Strategic management | Lernende Organisation | Learning organization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010226694