Social media content, customer engagement and brand equity : US versus Korea
Jungwon Lee and Cheol Park
Year of publication: |
2022
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Authors: | Lee, Jungwon ; Park, Cheol |
Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 60.2022, 8, p. 2195-2223
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Subject: | Brand equity | Brand management | Cross cultural studies | Customer engagement | Social media content | Social Web | Social web | Markenführung | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Südkorea | South Korea | Kundenintegration | Customer integration |
Saved in:
Online Resource