Social Media Discontinuance : A Source of Discrimination?

Social media platforms have presented individuals with sheer endless possibilities for networking, creating and exchanging information. Yet, overwhelming social demands, privacy concerns, and even a lack of access to new technologies have led many users to discontinue social media usage. Simultaneously, companies screen and select applicants on social media. As previous research suggests that employers may view missing social media information with suspicion, we ask if non-users of social media face disadvantages in hiring: Are they discriminated against? In this study, we employ a 2 x 2 experimental survey design to verify whether absence from social media may result in discriminatory behaviour towards job applicants. We conduct the study with two samples: The first comprises business students, and the second consists of more senior members of the workforce. Although this study does not confirm discrimination against non-users of social media in the selection process, it adds to the literature in two respects: Firstly, it shows differences in call-back between highly and less qualified candidates as a result of social media information. Secondly, it suggests unintentional, systemic rater biases. Against these findings, we formulate recommendations for applicants and employers and give recommendations for future research in this field