Social media engagement for global influencers
Year of publication: |
2021
|
---|---|
Authors: | Bentley, Kara ; Chu, Charlene ; Nistor, Cristina ; Pehlivan, Ekin ; Yalcin, Taylan |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 34.2021, 3, p. 205-219
|
Subject: | Hofstede cultural dimensions | influencers | online wom | Social media | sustainability | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
-
What makes offline word-of-mouth more influential than online word-of-mouth?
Bayraktar, Ahmet, (2015)
-
Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung, (2017)
-
Antecedents of trust in product review blogs and their impact on users' behavioral intentions
Raposo Junior, Antonio Eliezer, (2022)
- More ...
-
Social Media Engagement for Global Influencers
Bentley, Kara, (2021)
-
Sustainability Influencers : Between Marketers and Educators
Yalcin, Taylan, (2021)
-
Cooper, Dylan, (2022)
- More ...