Social media for identifying lead users? : insights into lead users' social media habits
Year of publication: |
August 2017
|
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Authors: | Ernst, Markus ; Brem, Alexander |
Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 14.2017, 4, p. 1750022-1-21
|
Subject: | Lead user | user innovation | open innovation | social media | Social Web | Social web | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Open Innovation | Open innovation | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage | Online-Marketing | Internet marketing |
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