Social Media for Leaders : Your team can steer the boat but you need chart the course

by Stefanie Babka

Public Relations -- Marketing -- Human Resources -- Internal Communications -- Purchasing -- Compliance -- Legal/Data Privacy -- Sales -- Finance/Controlling -- Corporate Security -- Research and Development -- Production -- Customer Service/Service -- Works Council -- Quality Assurance -- IT -- Investor Relations -- Other External Stakeholders.

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Alternative title:	Social Media für Führungskräfte
Year of publication:	2023
Authors:	Babka, Stefanie
Publisher:	2023.: Wiesbaden : Springer Fachmedien Wiesbaden 2023.: Wiesbaden : Imprint: Springer
Subject:	Web 2.0 \| Quality assurance \| Public Relations \| Marketing \| Internal communication \| Compliance \| Social Web \| Social web \| Führungskräfte \| Managers \| Führungskraft \| Social Media

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Extent:	1 Online-Ressource (XIX, 211 p. 82 illus.)
Type of publication:	Book / Working Paper
Language:	English
Notes:	This book is a translation of the original German "Social Media für Führungskräfte" by Babka, Stefanie, published by Springer Fachmedien Wiesbaden GmbH in 2021.
ISBN:	978-3-658-42351-3 ; 978-3-658-42350-6 ; 978-3-658-42352-0
Other identifiers:	10.1007/978-3-658-42351-3 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014415178