Social media for scientific institutions : how to attract young academics by using social media as a marketing tool
Daniel Hurrle; Julia Postatny
| Year of publication: |
2015
|
|---|---|
| Authors: | Hurrle, Daniel ; Postatny, Julia |
| Other Persons: | Boltz, Dirk-Mario (contributor) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Berlin-Brandenburgische Akademie der Wissenschaften | Social Web | Social web | Studium | University education | Hochschule | Higher education institution | Berlin | Social Media | Personalbeschaffung | Akademiker |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVIII, 117 S. graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Zugl.: Berlin, Berlin School of Economics and Law, Master Thesis |
| Notes: | 201502 |
| ISBN: | 3-658-08821-4 ; 978-3-658-08821-7 ; 978-3-658-08822-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010491844