SOCIAL MEDIA IN POLAND – GREAT POTENTIAL UTILIZED BY FEW

Social media are very popular around the world. More and more people adopt this method of communication, as it brings instant and effective ways to stay in touch with ones relatives, coworkers, brands and products. Poland is no exception, as all major brands of the social sphere have decided to prepare localized versions of their product for the Polish market. One could say that Poland is following the global trends very accurately as Facebook has dominated the market and pushed out the indigenous services Brands and corporation utilize the medium to get in touch with their consumers. On the other side, there are public institutions like universities, local governments , that should be interested in getting in touch with people, as reaching out to one’s potential customers has never been easier. This is happening, but on a very small scale and many attempts fail. In this paper, Author explores the possible reasons behind the situation and attempts to form a prognosis for the market of social media in Poland.