Social media in the marketing of higher education institutions in Poland : preliminary empirical studies
Grzegorz Mazurek, Paweł Korzyński, Anna Górska
| Year of publication: |
2019
|
|---|---|
| Authors: | Mazurek, Grzegorz ; Korzyński, Paweł ; Górska, Anna |
| Published in: |
Entrepreneurial business and economics review : EBER. - Kraków, ISSN 2353-883X, ZDB-ID 2776185-X. - Vol. 7.2019, 1, p. 117-133
|
| Subject: | social media | marketing | higher education institutions | Polen | Poland | Hochschule | Higher education institution | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.15678/EBER.2019.070107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012025550