Social media influencers and followers : theorization of a trans-parasocial relation and explication of its implications for influencer advertising
Chen Lou
Year of publication: |
2022
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Authors: | Lou, Chen |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 51.2022, 1, p. 4-21
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Subject: | Werbung | Advertising | Influencer | Social Web | Social web |
Saved in:
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