Social media influencers : literature review, trends and research agenda
Year of publication: |
2024
|
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Authors: | Tanwar, Anshika Singh ; Chaudhry, Harish ; Srivastava, Manish Kumar |
Published in: |
Journal of advances in management research : JAMR. - Bingley : Emerald, ISSN 2049-3207, ZDB-ID 2511485-2. - Vol. 21.2024, 2, p. 173-202
|
Subject: | Social media influencers | Influencer marketing | Social media | Bibliometric analysis | Literature review | TCM | Social Web | Social web | Influencer | Bibliometrie | Bibliometrics | Online-Marketing | Internet marketing |
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Hadeel Elmousa, (2024)
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Examining loyalty of social media influencers : the effects of self-disclosure and credibility
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