Social media influencers : the formation and effects of affective factors during online interactions
Year of publication: |
2023
|
---|---|
Authors: | Zhang, Yixin ; Mac, Lancy |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 5, p. 1824-1837
|
Subject: | affective factors | familiarity | intimacy | online interaction | social media influencer marketing |
-
Jin, Seunga Venus, (2021)
-
Agnihotri, Durgesh, (2023)
-
Social Media Influencer Marketing : Commentary on the Special Issue
Kian Yeik Koay, (2023)
- More ...
-
Export growth and strategy : the case of China's emerging exporters
Evangelista, F. U., (2004)
-
Intensity and diversity of internationalization among small and medium-sized exporters in China
Mac, Lancy, (2016)
-
Mac, Lancy, (2016)
- More ...