Social Media Influencers in virtual selling tools? : how do consumers perceive the influencer's role in fashion hauls on Instagram, and how do these perceptions affect purchase intentions?
Year of publication: |
2023
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Authors: | Mahn, Luisa |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 40.2023, 5, p. 52-58
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Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Wahrnehmung | Perception | Online-Marketing | Internet marketing |
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