Social Media Intelligence : Measuring Brand Sentiment from Online Conversations
Year of publication: |
2014
|
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Authors: | Schweidel, David A. ; Moe, Wendy W. ; Boudreaux, Chris |
Publisher: |
[S.l.] : SSRN |
Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Markenführung | Brand management | Messung | Measurement | Markenimage | Brand image | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (37 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 29, 2011 erstellt |
Other identifiers: | 10.2139/ssrn.1874892 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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