Social media marketing : a literature review and implications
Helena Alves, Cristina Fernandes, Mário Raposo
| Year of publication: |
December 2016
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|---|---|
| Authors: | Alves, Helena ; Fernandes, Cristina I. ; Raposo, Mário |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 12, p. 1029-1038
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| Subject: | Online-Marketing | Internet marketing | Inhaltsanalyse | Content analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20936 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011627258