Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
Year of publication: |
2024
|
---|---|
Authors: | So, Kevin Kam Fung ; Li, Jing ; King, Ceridwyn ; Hollebeek, Linda D. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 7, p. 1597-1613
|
Subject: | social media | cross-lagged analysis | customer engagement | customer journey | longitudinal research | stickiness |
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