Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Year of publication: |
2021
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Authors: | Ezenwafor, Ebuka Christian ; Ayodele, Adeola A. ; Nwaizugbo, Chukwudi Ireneus |
Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 19.2021, 3, p. 16-27
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Subject: | Anambra State | Awareness | Brand Awareness | Brand Loyalty | Customer Loyalty | Digital Marketing | E-Commerce | Loyalty | Nigeria | Online Shopping | Social Media | Social Media Marketing | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Markenführung | Brand management | Markentreue | Brand loyalty | Markenimage | Brand image | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction |
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