Social media marketing : challenges and opportunities in the Web 2.0 marketplace
Year of publication: |
2013
|
---|---|
Authors: | Constantinides, Efthymios |
Published in: |
Consumer information systems and relationship management : design, implementation, and use. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4082-5. - 2013, p. 51-73
|
Subject: | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Kundenintegration | Customer integration |
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