Social Media Marketing : Engaging with Consumers in Digital Era
Year of publication: |
2018
|
---|---|
Authors: | Grubor, Aleksandar |
Other Persons: | Jakša, Olja (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (8 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 6, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.3283718 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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