Social media marketing in the Scandinavian industrial markets
Jari Salo; Tuula Lehtimäki; Henri Simula; Matti Mäntymäki
| Year of publication: |
2013
|
|---|---|
| Authors: | Salo, Jari ; Lehtimäki, Tuula ; Simula, Henri ; Mäntymäki, Matti |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 9.2013, 4, p. 16-32
|
| Subject: | Business Markets | Case Study | Digital Marketing | Industrial Markets | Social Media | Social Media Marketing | Social Networking Sites | Social Web | Social web | Online-Marketing | Internet marketing | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010354432