Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Foreword -- Author Biographies -- Chapter 1 Social Media Marketing in Africa and Other Emerging Economies -- Author Biographies -- Chapter Outline -- Chapter Outcome -- Introduction -- Unique Characteristics of Social Media Marketing in EMDEs -- Africa's Social Media Landscape -- What is Social Media Marketing? -- Social Media Influencer Marketing -- Successful Social Media Marketing Campaigns from the Global North -- AI and Social Media Marketing -- Case Study 1