Social Media Marketing Strategy : A Case Study of AGTS

The case looks at the social media marketing experience of Akash Gautam Training Solutions (AGTS). It covers many dimensions of using social media as an alternative and cost effective channel of communication. The case highlights the important considerations and tactics which can be used to leverage the power of social media. Students will relate well to this case. It is an interesting case for in class discussion. The main teaching objectives are – (i) to illustrate how an entrepreneurial firm can leverage the power of social media to generate business with cost effective channel – Social Networking Sites; (ii) to highlight the requirement of paradigm shift in the media mix strategies of the organizations; and (iii) to discuss the tactics of Social Media Marketing