Social media marketing : the next generation of business engagement
Dave Evans with Jake McKee
| Year of publication: |
2010
|
|---|---|
| Authors: | Evans, Dave ; McKee, Jake |
| Publisher: |
Indianapolis, Ind. : Wiley |
| Subject: | Online-Marketing | World Wide Web 2.0 | Soziales Netzwerk | Twitter <Softwareplattform> | Facebook | Lehrbuch | Social media | Marketing | Social marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 388 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-63403-5 |
| Classification: | Webentwicklung, Webanwendungen |
| Source: |
Persistent link: https://www.econbiz.de/10008690050