Social-Media-Marketingerfolg messen und analysieren
Martin Friedrich
| Year of publication: |
2012 ; 1. Aufl.
|
|---|---|
| Authors: | Friedrich, Martin |
| Publisher: |
Weinheim : Wiley-VCH |
| Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Kundenzufriedenheit | Customer satisfaction | Soziales Netzwerk | Soziale Software |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 282 S Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| Notes: | Erscheint: 11. Juli 2012 |
| ISBN: | 3-527-76021-0 ; 978-3-527-76021-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009616611