Social media mavenism : toward an action-based metric for knowledge dissemination on social networks
Year of publication: |
2020
|
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Authors: | Aljukhadar, Muhammad ; Senecal, Sylvain ; Poirier, Amélie Bériault |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 6, p. 636-665
|
Subject: | Social media mavens | online influencers | social media metrics | social commercerelated behaviors | Pinterest | knowledge sharing | Social Web | Social web | Wissenstransfer | Knowledge transfer | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Wissensmanagement | Knowledge management | Informationsverbreitung | Information dissemination | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies |
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