Social media meets hotel revenue management : opportunities, issues and unanswered questions
Year of publication: |
2011
|
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Authors: | Noone, Breffni M. ; McGuire, Kelly A. ; Rohlfs, Kristin V. |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 10.2011, 4, p. 293-305
|
Subject: | Social Web | Social web | Revenue-Management | Revenue management | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry |
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