Social media ROI : managing and measuring social media efforts in your organization
Olivier Blanchard
| Year of publication: |
2011
|
|---|---|
| Authors: | Blanchard, Olivier |
| Publisher: |
Indianapolis, Ind. : Que Publ. London : Pearson Education [distributor] |
| Subject: | Social Web | Social web | Return on Investment | Return on investment | Unternehmenspolitik | Corporate policy | Unternehmen | Kommunikationspolitik | Leistungsbewertung | Soziale Software |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XVI, 292 S. graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Enth. Index |
| ISBN: | 0-7897-4741-3 ; 978-0-7897-4741-9 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008989064