Social media strategy in the Italian fashion industry : a new model of analysis
Monica Faraoni, Romeo Bandinelli and Rinaldo Rinaldi
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Faraoni, Monica ; Bandinelli, Romeo ; Rinaldi, Rinaldo |
| Published in: |
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016. - Cham, Switzerland : Springer, ISBN 978-3-319-48510-2. - 2017, p. 253-269
|
| Subject: | Social Web | Social web | Strategisches Management | Strategic management | Bekleidungsindustrie | Clothing industry | Italien | Italy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-48511-9_21 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011629867