Social media: the new hybrid element of the promotion mix
W. Glynn Mangold; David J. Faulds
| Year of publication: |
2009
|
|---|---|
| Authors: | Mangold, W. Glynn ; Faulds, David J. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 52.2009, 4, p. 357-365
|
| Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003865696