Social media use and performance of small businesses : a customer-centric perspective
Year of publication: |
2024
|
---|---|
Authors: | Radebe, Sithembisile Sakhikhaya ; Verkijika, Silas Formunyuy ; Neneh, Brownhilder Ngek |
Published in: |
Baltic journal of management : BJM. - Bradford : Emerald, ISSN 1746-5273, ZDB-ID 2241820-9. - Vol. 19.2024, 1, p. 69-84
|
Subject: | KMU | SME | Social Web | Social web | Beziehungsmarketing | Relationship marketing |
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