Social Media : wie Sie mit Twitter, Facebook und Co. Ihren Kunden näher kommen
Thomas Pfeiffer; Bastian Koch
| Year of publication: |
2011 ; 1. Aufl.
|
|---|---|
| Authors: | Rose, Thomas ; Koch, Bastian |
| Publisher: |
München : Addison-Wesley |
| Subject: | Social Web | Social web | Interne Kommunikation | Internal communication | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Deutschland | Germany | Kundenmanagement | Soziales Netzwerk | World Wide Web 2.0 | Social Media |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | 267 S. zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| ISBN: | 3-8273-3019-X ; 978-3-8273-3019-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008904299