Social music festival brandscapes : a lexical analysis of music festival social conversations
Curt Gilstrap, Ph.D., Andi Teggart, Kyle Cabodi, Julian Hills, Shona Price
| Year of publication: |
2021
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|---|---|
| Authors: | Gilstrap, Curt ; Teggart, Andi ; Cabodi, Kyle ; Hills, Julian ; Price, Shona |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 20.2021, p. 1-13
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| Subject: | Brands and social media | Brandscape | Music festival brand communities | Music festival brands | Niederlande | Netherlands | Musik | Music | Großveranstaltung | Big event | Markenführung | Brand management | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Musikwirtschaft | Music industry | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2021.100567 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012588613