Social network integration and user content generation : evidence from natural experiments
Ni Huang, Yili Hong, Gordon Burtch
| Year of publication: |
December 2017
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|---|---|
| Authors: | Huang, Ni ; Hong, Yili ; Burtch, Gordon |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 41.2017, 4, p. 1035-1058
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| Subject: | Social network integration | online reviews | natural experiment | difference-in-differences | text analytics | Soziales Netzwerk | Social network | Social Web | Social web | Experiment | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011777358