Social networks and customer involvement in new service development (NSD): The case of www.mystarbucksidea.com
Year of publication: |
2012
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Authors: | Sigala, Marianna |
Published in: |
International journal of contemporary hospitality management. - Bradford : Emerald, ISSN 0959-6119, ZDB-ID 11614341. - Vol. 24.2012, 7 (28.9.), p. 966-991
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