Social networks : you've lost control
Year of publication: |
2009
|
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Authors: | Iacobucci, Dawn ; Salter, James M. |
Published in: |
The network challenge : strategy, profit, and risk in an interlinked world. - Upper Saddle River, NJ : Wharton School Publ., ISBN 0-13-701191-1. - 2009, p. 67-84
|
Subject: | Soziales Netzwerk | Social network | Soziale Beziehungen | Social relations | Theorie | Theory | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing |
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