Social-oriented versus task-oriented streamer interaction styles on live streaming e-commerce : empirical research in China
Year of publication: |
2024
|
---|---|
Authors: | Zhang, Depeng ; Ma, Jiaxin ; Chen, Chunfeng |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 4, p. 1995-2008
|
Subject: | China | Electronic Commerce | E-commerce |
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