Social perception of brands : Warmth and competence define images of both brands and social groups
Year of publication: |
2021
|
---|---|
Authors: | Kervyn, Nicolas ; Fiske, Susan T. ; Malone, Chris |
Published in: |
Consumer Psychology Review. - Wiley, ISSN 2476-1281, ZDB-ID 2917720-0. - Vol. 5.2021, 1 (22.11.), p. 51-68
|
Publisher: |
Wiley |
Saved in:
Online Resource
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