Social perspectives of e-contact center for loyalty building
JungKun Park; HoEun Chung; Brian Rutherford
| Year of publication: |
2011
|
|---|---|
| Authors: | Park, Jungkun ; Chung, HoEun ; Rutherford, Brian |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 1, p. 34-38
|
| Subject: | Online-Handel | Online retailing | Callcenter | Call centre | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008806357