Social power of preadolescent children on influence in their mothers' purchasing behavior : initial study in Peruvian toy stores
Year of publication: |
2018
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Authors: | Carrillo, Miriam ; Gonzalez-Sparks, Alicia ; Salcedo, Nestor U. |
Published in: |
Journal of economics, finance & administrative science. - Bingley : Emerald Publishing Limited, ISSN 2218-0648, ZDB-ID 2538461-2. - Vol. 23.2018, 45, p. 150-166
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Subject: | Expert social power | Influence in purchasing behavior | Legitimate social power | Peruvian toy stores | Konsumentenverhalten | Consumer behaviour | Peru | Kinder | Children | Mütter | Mothers | Macht | Power |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1108/JEFAS-01-2018-0018 [DOI] hdl:10419/253754 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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