Social responsibility and product innovation
Year of publication: |
September-October 2016
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Authors: | Iyer, Ganesh ; Soberman, David A. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 5, p. 727-742
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Subject: | R&D strategy | innovation | sustainability | altruism | social comparison | competitive strategy | Innovationsmanagement | Innovation management | Corporate Social Responsibility | Corporate social responsibility | Innovation | Altruismus | Altruism | Wettbewerbsstrategie | Competitive strategy | Strategisches Management | Strategic management |
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