Social responsibility, ethics, and marketing strategy : closing the gap between concept and application
Year of publication: |
1987
|
---|---|
Authors: | Robin, Donald P. |
Other Persons: | Reidenbach, R. Eric (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 51.1987, 1, p. 44-58
|
Subject: | Wirtschaftsethik | Economic ethics | Sozialethik | Social ethics | Marketingmanagement | Marketing management |
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